Buying realtor reviews may seem like a tempting way to quickly enhance your online reputation, but it’s a high-risk practice that can damage your business far more than it helps. Platforms like Zillow, Realtor.com, Google, and Facebook have strict policies against fake or incentivized reviews. If you’re caught using purchased or fabricated testimonials, your listings can be penalized, your account may be suspended, and your credibility with clients could be permanently harmed.

Today’s consumers are highly discerning—they can often spot generic or overly positive reviews that lack authenticity. Instead of building trust, fake reviews can lead to skepticism and lost opportunities.